Firle Health
Case Study: Firle Health – Educating and Empowering Through a Custom WordPress E-Commerce Website
About Firle Health
Firle Health is a new health-focused company dedicated to educating people on managing their wellbeing through innovative test kits. These kits help individuals discover how their genetics may influence their susceptibility to various illnesses and conditions. To fulfill their mission, Firle Health needed an engaging website that not only educates but also enables direct product sales.
Challenge
Firle Health faced a unique challenge in needing a dual-purpose website that could:
- Educate visitors on health and genetics.
- Sell test kits directly through an e-commerce platform.
- Provide a secure login area for doctors to access discounted pricing and additional resources, a functionality not commonly available in typical online stores.
Solution
Our team developed a tailored WordPress website utilising the Elementor page builder for a visually appealing and easy-to-manage platform. Key features included:
- A comprehensive e-commerce store allowing seamless test kit purchases for regular customers.
- A dedicated doctors’ portal with login access, offering exclusive discount rates and more detailed health information tailored for medical professionals.
- Content designed to educate visitors about health, genetics, and the importance of proactive wellness management.
- An intuitive user experience ensuring both general users and doctors could navigate and order products without issues.
Results
Since launch:
- Both doctors and general visitors have been able to order test kits smoothly without technical issues.
- The website successfully blends educational content with commerce, supporting Firle Health’s mission.
- The doctors’ side has added value by providing professional users with exclusive benefits and information, strengthening Firle Health’s relationship with the medical community.
Unique Aspects
This project is notable for balancing e-commerce functionality with an educational platform and providing differentiated access for distinct user groups (general public and medical professionals) within the same website, which required innovative design and backend configuration using WordPress.
Moving Forward
Firle Health now has a flexible digital foundation to grow their customer base and expand their product offerings while continuing to educate users on health management.
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