Heffernan Utilities
Case Study: Heffernan Utilities – Transforming Digital Presence for a Leading Multi-Utility Provider
About Heffernan
Heffernan Utilities is an established multi-utility provider delivering comprehensive services in gas, water, electric, reinstatement, telecommunications, EV charging, M&E, drainage, pressure testing, and vacuum excavator hire. The company supports large scale projects and commercial clients across various sectors with dependable, innovative solutions.
Challenge
Heffernan Utilities’ existing website was outdated, limited in functionality, and no longer reflected the true size and capability of the business. The site made the company appear smaller than it is, potentially undercutting credibility with prospective clients. Following a significant rebrand, Heffernan Utilities needed a modern website that:
- Matched their new black-themed brand aesthetic.
- Clearly showcased their full range of services.
- Projected the scale, professionalism, and expertise of the business to both new and existing clients.
Solution
Vexaura partnered with Heffernan Utilities to deliver a comprehensive website redesign, aligned with the new branding objectives and business expansion. Core elements included:
- A striking, modern website designed around a bold black color palette, enhancing brand recognition and visual impact.
- Dedicated, content-rich pages for each service area including multi-utility, gas, water, electric, reinstatement, telecoms, EV charging, M&E, drainage, pressure testing, and vacuum excavator hire, allowing visitors to effortlessly explore the company’s extensive offerings.
- Improved site structure and navigation to highlight the scale and professionalism of Heffernan Utilities, with prominent photography, project showcases, and company credentials.
- Integration of responsive design and accessibility standards, ensuring the site looks impressive and functions well on all devices.
Results
After launch:
- Heffernan Utilities’ online presence now accurately reflects the scale and capability of the company, supporting its position in the market.
- The new website has improved user engagement, with customers able to better understand and access the full suite of services.
- The refreshed brand identity has led to increased inquiries and strengthened client trust, aligning digital visuals with the real-world size and expertise of the business.
Unique Aspects
This project stands out for its focus on transforming perceptions, aligning web design with a major company rebrand, and building a scalable platform to grow with Heffernan Utilities’ ambitions. The use of a bold, black color scheme was central to the branding, creating a distinct and sophisticated look uncommon in the utilities sector.
Moving Forward
With a flexible, high-impact website in place, Heffernan Utilities is positioned for continued growth, ready to showcase future projects and service expansions in a digital space that does justice to their business.
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